TWICE 'Feel Special' M/V complete breakdown and why this changes K-Pop

Twice has dropped one of their greatest albums to date. They not only stunned fans with their new looks and sounds, but the lyrics in their title song have significant meaning. Feel Special was written by JYP, and he based it off of conversations he had with each of the members. All nine members have lines in the song that can be drawn back to their own personal struggles.

Feel Special is not only one of Twice’s best songs, but it also does something that might change K-Pop forever.

To understand what the music video is laying down, we must first understand what it is telling us. Each Twice member has their own unique concept. It is in these concepts that the story of the M/V can be uncovered. They are telling separate stories until the very end of the video.



What is being displayed?

As mentioned before, each member has their own concept. The unique thing about this though is the fact that all of them are alone in the beginning of the MV (aside from group choreo shots)

Nayeon

Dressed very elegantly and she is surrounded by diamonds as light flash on her face.

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Jeongyeon

In a room, sitting on a “throne-like” chair. She is alone and has an expressionless face

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Momo

Dressed very elegantly (with no bangs), and she is in a room surrounded by dollhouses in display cases.

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Sana

Alone on a street corner as people walk past her. Sana sits expressionless as the rain continues to pour down on her.

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Jihyo

In a room with several screen monitors pointed right at her. She remains expressionless in this room (but those pearls though…)

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Mina

Looks to be lost in a forest. Wearing an all white dress, Mina looks to navigate a forest with trees that illuminate her “color” (mint).

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Dahyun

In the same location as Sana. She walks along the street just like the other people, except she has an umbrella. The umbrella is colored with Once’s official colors (apricot and magenta)

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Chaeyoung

Isolated in what looks to be a white dome in the same forest as Mina.

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Tzuyu

In the same location as Momo. She is a doll in one of the dollhouses that Momo is surrounded by.

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What Does It Mean?

The important detail to take away from what has been stated above is Twice starts the music video being alone.

Keying in on the backgrounds a little more, notice how each member complements their specific location with either an object or item of clothing (except for Mina…will explain more below). For example, Tzuyu complements her eccentric background with eccentric clothing.

Nayeon’s solo scenes have her matching the diamond background by wearing a dress and earrings that fit the theme. Jihyo stands in a dark room with TV monitors illuminating, and she wears dark clothes with bright pearls. So on and so forth.

While each member steals the scenes they’re in with their stunning visuals, their clothes are telling the story of Twice feeling like they “blend in” when they are alone. From a storytelling standpoint, the solo scenes make the members feel like they don’t “stand out.”